XING is a Hamburg-based career-oriented social networking site, with more than 20 million users, operated by New Work SE. The site is primarily focused on the German-speaking market, and competes with Linkedin, Indeed and Stepstone.
As a Senior UX Designer at XING, I am involved in the whole concept creation of the different initiatives we develop, from organising ideation sessions to detect user needs to conducting discovery interviews with real users to prototyping, benchmarking, testing and wireframing the different solutions.
During my tenure at XING I have been working on three different product teams as well as on some especial projects, more focused on strategy.
Launched in 2014, Hostmaker was a technology-driven hospitality management company that took the hassle out of short/medium term rentals for homeowners. Hostmaker was operational in London, Paris, Cannes, Rome, Florence, Barcelona, Madrid, Lisbon and Bangkok.
I joined the company in 2018 as the first Senior UX/UI Designer and I was in charge of designing all interfaces, operations portals and dashboards, both for company stakeholders as well as for our customers.
I also co-led the design process scaling through the creation of a component library from scratch, working with an agile, cross functional remote team.
Read more about my work at Stacck here.
Stacck was a venture-backed startup based in Singapore that developed communications and task management tools (via mobile apps and software) for businesses with distributed staff.
I joined the company as User Experience Lead Designer. In addition to leading all design efforts across platforms, one of my key responsibilities was to conduct in-depth user research (user interviews, usability tests, prototyping, etc.) to help the company learn as fast as possible and iterate its products in a lean manner.
Adolfo Dominguez is a publicly-traded Spanish fashion group with over 500 stores globally, with ecommerce being its most relevant one.
I joined the company to lead the UX/UI team, and was in charge of strategizing, creating and executing all user interactions across digital selling channels.
One of the crucial goals was to strike a balance between a perfect user experience (aligned with maximizing order numbers, improving conversion ratios) and clean aesthetics which are a signature trademark of the company's brand identity.